Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange, Hannaford, Liquid Death, NAPA, Nestlé, Proctor & Gamble, Tesla and ...

Now available as a lifetime subscription for only $49.97 (reg. $360) via StackSocial, it’s built for fast, scalable video ...

This week’s Agency Advice hands over to the world’s biggest names in social media marketing to ask for their secrets to ...

Since its launch, Gen Social has helped create content for many businesses, building their presence through campaigns and ...

ShopMy already connects followers to creators’ recommendations on social media. Now, it wants people to shop its platform ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

Check out small business ideas for artists and creatives. Discover profitable ventures, required resources, and growth ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

The Advertiser Permit, which comes into effect in three months, will regulate advertising activity for transparency and ...