Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.

Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Shoof International has appointed Tonic Communications to lead its PR, social media, and brand communications across Australia and New Zealand.The announcement:Shoof International, a market leader in ...