Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange, Hannaford, Liquid Death, NAPA, Nestlé, Proctor & Gamble, Tesla and ...

Now available as a lifetime subscription for only $49.97 (reg. $360) via StackSocial, it’s built for fast, scalable video ...

ShopMy already connects followers to creators’ recommendations on social media. Now, it wants people to shop its platform ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Check out small business ideas for artists and creatives. Discover profitable ventures, required resources, and growth ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

The Miami Marlins today announced the hiring of Alex Parker as Chief Brand Officer, effective immediately. In this new role, Parker will drive the strategic alignment of all facets of the Marlins ...

The Cohort.Digital team has worked with over 5 businesses in Salina, that include: Visit Salina, Salina Area Chamber of ...