Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

Discover powerful strategies for earning money online. In 2025 it is about AI prompt work, also micro-consulting and apps for mobile betting. Learn how Thailand users are building income through smart ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

Eight rising South African influencers have graduated from the Dentsu School of Influence, joining fellow graduates from ...

The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who ...

This week’s Agency Advice hands over to the world’s biggest names in social media marketing to ask for their secrets to ...

Since its launch, Gen Social has helped create content for many businesses, building their presence through campaigns and ...

LOOK through a Filipino household today and this is what is seen: titas sharing Bible verses and 'budol' finds in family group chats, millennials toggling between Instagram Reels and Spotify playlists ...

Katie Whiteside and Dylan Russell have launched Gen Social, a marketing agency based in Milton Keynes, despite growing up on ...