Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

The opportunity is there. The question is whether you’ll lead the conversation—or get drowned out by the noise.

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube.&… ...