A viral video from Himachal Pradesh shows a foreign tourist cleaning up plastic waste near a waterfall, highlighting the ...

A new study by marketing researchers at the University of Nevada, Reno analyzed over 70,000 Instagram posts from major brands ...

If there is one certainty of social media in 2025, it’s this: Rage clicks rule. Hyperbole, hate, cheap shock—it’s all par for the course—and often rewarded with virality. But Sez Us, an ...

S ocial media’s shortfalls are becoming more evident than ever. Most platforms have been designed to maximize user engagement as a means of generating advertising revenue—a model that exploits ...

In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. Trendy, or cringy? There isn’t a one-size fits all approach ...

Social media users around the world took out their popcorn, flocked to their devices and chimed in as the feud between the president and the billionaire played out.

Algorithms prioritise engagement, limiting users' control over their social media feeds. Short-form content fuels passive consumption, affecting attention and focus, especially in youth.

Social media platforms prioritize engaging, visually compelling content, making it a natural fit for product discovery. As users scroll through their feeds, sponsored posts and trending content ...