Instead of creating long-term solutions, his recently signed executive order seems poised to cause even more instability for ...

Any policies that come from an executive order can either be challenged in court and reversed by the next administration, ...

President Trump on Thursday introduced new rules for the NIL and revenue-sharing deals that have shaken up college sports in ...

Word is Gary Lyon handed over team song duties to Alex Carey, not out of generosity, but to dodge being soaked in red wine.

Sponsorships continue to fuel sports. But! Tut the game is changing fast. The players off the field (brands and partners) are ...

Shane van Gisbergen carried Red Bull colors to Victory Lane at Sonoma, but it's not the first time a winning NASCAR Cup car had the iconic brand as the primary sponsor ...

Sidley Cricket Club's first XI pulled off a victory double last weekend in their pursuit of success on two fronts.

Indy NXT driver Hailie Deegan has collaborated with Hy-Vee, IndyCar's former title sponsor at the Iowa race weekend. The ...

A bill designed to end ambiguity surrounding name, image and likeness ( NIL ), establish professional guidelines for agents ...

Junk food sponsorship of sports should be banned to protect children’s health experts say, warning the adverts have become more “pervasive” and “prominent” than ever.

The Indiana Pacers and Indianapolis Colts will share a brand partner this season.

Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns over their impact on public health, finds an investigation published by The BMJ today.