More than a launch party, this pop-up activation was a strategic play at the intersection of nostalgia, wellness, and viral ...

Dow soars 1,000 points after Trump team and China dramatically lower tariffs ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

A pop-up soda drive-through is coming to Los Angeles and it’s offering drinks that have gone viral on the internet for free.

NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite in the Coca-Cola brand’s most recent “Obey Your Thirst” ads, and the star athletes are not alone ...

Visitors to a pop-up soda drive-thru in Los Angeles next week will have the opportunity to try some unique drinks. Among the mocktails available? Spicy Pickle Soda and Cereal Milk Soda.

PepsiCo’s near-$2bn move for Poppi underlines the popularity of prebiotic soda. Simon Creasey explores how big the market can ...

Coca-Cola Consolidated has announced a significant investment of $90 million into a new 60-acre campus in Columbus.

Liquid Death teams up with 1/10 of Tony Hawk, literally, to help promote their new soda-flavored sparkling water line of ...

The Soda Pop District in Wilmington is named after a former Coca-Cola bottling plant. The former plant, located at 10th and Princess streets, was purchased in 2016 by developer Jim McFarland.