Starbucks will scale back its automation plans and hire thousands of baristas in a significant shift aimed at winning back customers, CEO Brian Niccol announced Tuesday, as the coffee chain ...

Starbucks CEO Brian Niccol’s turnaround efforts showed signs of progress even as the coffee giant missed estimates for quarterly global comparable sales and profit as inflation and economic ...

There’s a new pour from Starbucks: Its first 3D printed store in the U.S. Related Articles Hawaii plans to increase hotel tax to help it cope with climate change Climate change is making coffee ...

Starbucks brewed up something new to build its latest store: a 3D printer. The coffee giant's newest shop opening this week is its first 3D printed store in the country, Starbucks said. The 1,400 ...

Starbucks SBUX3.27%increase; green up pointing triangle says new technology is helping fix one of its customers’ biggest gripes: waiting too long for their coffee. A technology pilot at dozens ...

In her years as finance chief at major companies like Nordstrom, Bright Health, and Target, Cathy Smith often went to Starbucks cafés when she needed to take a meeting, step away to think ...

Management reiterated confidence in the "Back to Starbucks" strategy to stabilize and grow the business but did not provide detailed financial guidance for upcoming quarters. Niccol announced ...

Starbucks’ new drive-thru in Texas is the brand’s first 3D printed store in the U.S. The Brownsville location was built using a robotic arm that layers concrete. Starbucks hasn’t said if ...

Image source: Getty images. Starbucks' struggles continue Comparable sales declined 1% in the quarter with transactions down 2% and a 1% increase in average ticket. Comparable sales were down 1% ...

Over the past seven months, Starbucks has brought back ceramic mugs, TV and radio advertising, comfy chairs and Sharpies as part of a broader effort to turn around the company. Is it working?

Previously, she was a reporter for the Financial Times. Brian Niccol’s efforts to turn around Starbucks Corp. are facing some cold brew: a US consumer less willing to spend $6 on a latte.