The decision to increase staffing follows pilot tests in a limited number of stores shortly after CEO Brian Niccol joined the ...

In 1987, the Starbucks logo underwent a significant transformation ... Brands must balance maintaining identity with innovation to remain relevant. Successful redesigns, like the Pringles mascot ...

Burger King's recent redesign in 2021 reverted to a retro-inspired look ... niche market technology to sophisticated mainstream branding. Similarly, Starbucks has simplified its logo, gradually ...

There’s a new pour from Starbucks: Its first 3D printed store in the U.S.

At first glance, the compact rectangular building with the Starbucks logo looks like any other, but a close look reveals ridged walls that resemble stacked tubes. Construction experts say the ...