Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a “mug hug.

Starbucks is beloved by millions for its range of choices. If you want a reliable cup of hot coffee, they've got that for you. If you want an iced latte with skim milk and a vanil

Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on sustainability and customer convenience. The coffee chain is re-introducing ceramic mugs and glasses for in-store orders,