Roll subscriptions out slowly, testing different options and price points. See how it impacts conversion, and watch engagement and retention like a hawk. Also, pay attention to the subscription on ...

The company launched games on its platform in 2021 for mobile phones and recently began testing the feature for TVs. Its lineup of video games continues to expand each month, with a handful of ...

Usage-based pricing will be the key to successful monetization in the future. Here are four top tips to help companies scale to $100+ million ARR with this model. 1.

Apple has announced a new “contingent pricing” feature for subscriptions in the App Store.According to the company, this gives developers a new way to “attract and retain subscribers” by ...

This is the surprise finding in the 2017 Subscription Mobile Apps report.The report released today by Liftoff, a performance-based app marketing and retargeting platform, is the first to track ...