A former Blackfeet Tribal chair member designed the logo decades ago. And while the team recently adopted a new name and identity, some Montanans have pushed to preserve the original.

Balance and symmetry are powerful elements in logo design, so it's not surprising that best ambigram logos make an impact. In ...

Donald Trump’s social media posts calling for the Washington Commanders and Cleveland Guardians to revert to their old names has revived the conversation about Native American imagery in sports.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

WNBA Portland interim president Clare Hamill was in studio to talk about the team's new name, logo, tickets, and merchandise.

Portland’s WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city’s previous team that played from 2000 to 2002.