Lyft just got a new logo, but you probably didn’t notice it.

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

One of the OGs of sunglasses brands, Ray-Ban have been going since 1936, so you can trust in them for a pair that'll last you ...

Nearly everyone in America recognizes the brand name La-Z-Boy, and most will remember it fondly as part of their childhoods.

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

It's not just Tesla cars that Elon's politics are hurting, the Tesla Powerwall brand is also controversial. Here are some ...

Volkswagen Group models dominated Germany’s electric car sales, taking eight of the top ten best-selling EVs in the first ...

Whether you’re a keen wild swimmer, a surfer or you’re just in the market for a properly weatherproof layer to walk the dog in, you may find yourself eyeing up the new outdoorsy coat of choice – a ...

You can indeed score a M4 MacBook Pro base model down at $1,299 right now – also $300 off and a new Amazon low – but for ...

The financial company also took a modest step onto the WNBA's courts last year when it became an official sponsor of the Las ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?