In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo ...

Denver’s buzzy, loosely defined “immersive entertainment” scene is getting another boost this month with world premieres, touring debuts and the promise of a new year filled with … ...

Because Mr. Zuckerberg’s future vision rests on virtual reality, the company wanted a new logo that felt more dynamic and immersive. In March, the company began developing a logo by focusing ...

Social Cinematic Storytelling: Immersive entertainment is also making possible the kind of deeply engaging repeat experiences the gaming industry has long delivered — and Hollywood has envied.

The company previewed “immersive, first-of-its-kind original stories, produced with Apple Immersive Video” which were first demonstrated to the media in the form of Alicia Keys: Rehearsal Room … ...

Immersive experience can offer many different benefits to many different organizations, depending on the purpose and industry. One study found, for example, that using immersive technology for ...

Variety Plus Icon A New Kind of Storyteller Is Needed for Immersive Entertainment Read Next: ‘Roxanne’ Singer Arizona Zervas Signs With Columbia Plus Icon A New Kind of Storyteller Is Needed ...