A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The black and red "B" symbolizes the Bridgestone brand. Conversely, the "C," with the "ontinental" tucked closely inside the ...

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

“Otherwise my brand is good enough ... that it would become his logo. “I’m very decisive when I see something, I just know it,” he says. Miles to go A man of many paradoxes, Mukherjee ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry vans and reefers) to ...

The controversial rebranding of the Nottingham Building Society cost "about £1 million", as the company's chief has said ...

Anyway, methodology aside, let's look at who else is 'popular'. Next up was Sonic the Hedgehog, who has been at the centre of ...

In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty ...

For his new Underdog line of sweatshirts and T-shirts, the retired football star had specific thoughts on fit, materials and ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

Paramount+ erased the Summit Ice episode of “Nathan for You” due to “sensitivities” around antisemitism. So, Nathan Fielder ...