I tested Saie's best-selling makeup products like Super Gel and Dew Bounce for a month. After swapping my routine, here's ...

This It Cosmetics concealer became my go-to when my skin was at its absolute driest — and it’s available now at Amazon and ...

Finding the perfect foundation is a bit like finding the perfect pair of jeans—there’s a mix of trial, technique, and a touch of luck. Between undertones, coverage levels, and finish types, the hunt ...

I rounded up the best mineral sunscreens for dark skin that don’t leave a white cast, including options from Herbivore, ...

I'm a Beauty Writer—These Are the 10 Best Face Primers I've Tested I’ve Tried Dozens of Primers, but This $12 Budge-Proof ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

A beauty editor’s hack to long lasting makeup is blush stains that are summer weather-proof. Shop them from brands like ...

“The butter skin makeup trend is all about achieving a smooth, creamy, and radiant complexion that looks as soft and even as ...

Everyone from Daisy Edgar-Jones to Dakota Johnson is embracing the soft-focus skin finish. Experts weigh in on how to try it ...

I've been dabbing it on my cheekbones and at the inner corner of my eyes for weeks." — Jenna Rosenstein, beauty director ...

Pro makeup artists share their tips for perfecting the technique that’s quickly become the new industry standard.