If your company is having trouble keeping marketing and sales aligned and on the same page, make the changes necessary to align the organization around a single source of truth and shared goals.

Even after sales closes the deal, marketing should continue nurturing and delighting customers so they become repeat buyers and brand promoters. Customer loyalty and promotion are invaluable ...

Most marketing majors start their post-grad careers in sales, but here's some tips for those who seek a job or ...

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Here are 10 tips to inspire you to challenge the status quo. By Lily Peterson | January 14, 2025 at 08:02 AM Benefits professionals have really pushed against and refuse to follow the status quo ...

Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking ...

Pro-tips from legal marketing and sales executives for pre- and post-event marketing and sales strategies to help you get the most out of industry events you're attending this conference season ...