The paint brand recently launched Speaking in Color, a tool that allows users to tell it about certain places, objects, or shades in order to arrive at that perfect color.

As anyone who has walked out of a store with a fistful of paint chips knows, choosing a color is not easy. It’s not always a matter of choosing between painting the living room yellow or blue ...

Choosing the right hues. For designer Rosanna Bassford, going bold with paint means “using a bright color, a color that is not ‘safe’ or expected, or taking a color everywhere, such as the ...

Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.

Microsoft is now testing a new feature in Notepad that can generate text for you using AI. It’s part of a Windows 11 update being released to Windows Insiders in the Canary and Dev channels with ...