Communications pros are trying everything from generating pitch emails with AI to using facial recognition technology for ...

An advocate of AI-driven communications, Celestine Achi, has said the future of public relations would be shaped not by press ...

I HAVE been yearning for so long to write a piece about Public Relations (PR) in Ghana, with particular emphasis on the ...

In conclusion, CSR is not a forgotten PR activity — it is a neglected one. In the scramble for visibility and virality, many have ignored the quiet power of genuine community engagement.

Already applied by Nigeria’s National Orientation Agency, the TABS-D™ model has driven the development of AI-powered citizen engagement systems and scenario-mapping dashboards. Pan-African NGOs credit ...

WITH the midterm elections on the horizon, politics is big news. And seasoned communicators are aware that behind every news ...

That’s the lesson: direct attention with intention. Don’t pitch the product. Show the life it makes possible. The relieved ...

In the fast-moving world of technology, few leaders can translate complex innovation into human-centered strategy. Mr.

As more consumers turn to AI-generated search results, PR teams need to adjust their strategy to ensure AI presents their organizations' true image.

In the e4m ‘IndiGenius PR agencies’ feature, we explore Consocia Advisory’s journey, challenges, what does an agency look ...

ThoughtExchange is proud to announce a strategic partnership with the National School Public Relations Association (NSPRA), giving ... school communication professionals with innovative tools and data ...

Considering Central Asia's transit position across Eurasia as not only an economic but also a geostrategic tool, China has ...