Press Ranger has revolutionized the PR landscape by offering an affordable alternative to traditional media databases that typically cost $5,000-$10,000 per year.

From artful storytelling to powerful face-to-face communication, many tried-and-true, classic PR tactics can be complemented by modern tools and techniques.

This real-time functionality sets it apart not only from traditional PR tools but also from general chatbots like ChatGPT, which lack the specialized, industry-specific intelligence Dazzle offers.

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

Digital content has changed everything. The digital revolution has been underway for years, but this isn’t the tech industry. PR itself moves a little more slowly; we’re just beginning to see ...

Just as many other fields, public relations were changed in the past few decades by technological development. While some agencies still prefer working in the traditional manner, some left behind ...

As the lines between traditional and digital media blur, PR professionals must remain adaptable, strategic, and proactive. By Natasha D’Souza, Senior Director of Corporate Practice at Golin MENA.

Traditional PR & Digital PR: A complete guide. While the actual conditions may differ only slightly, there are significant differences between traditional PR and digital PR. If you're wondering why ...

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately ...

Explore the meaning, examples, and advantages of digital PR. Find out how strategies, tools, and trends can enhance your online visibility and strengthen your ...

Be sure you’re ahead of the curve — and your competitors — as technology advances and the media changes. As we enter the home stretch to close out 2017, your company is probably preparing ...