Enterprise Singapore has unveiled its first integrated creative campaign, taking an unexpected creative route by weaving the ...

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

In Borrell Associates' latest local ad forecast, radio faces a slow decline while online audio is set for double-digit growth ...

Falling from the cultural stratosphere is a too-common occurrence for beauty brands built on virality. Maintaining relevance ...

Edimakor celebrates its first anniversary with powerful updates to its all-in-one AI video editor, streamlining content creation through advanced scr ...

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce ...

Hiring someone with cross-industry experience enhances private banking teams by bringing a deeper understanding of client ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Think your side hustle is just a side note? In 2025, employers are hiring based on passion projects – here’s how your freelance gig, podcast, or Etsy store could land you the job.

As TechSparks 2025 approaches, with a focus on how India is being powered by AI, we explore how the technology will define ...

From Monster Energy in ‘Death Stranding’ to Mentos in ‘Fortnite,’ brands are evolving beyond ads into immersive gameplay ...

Ongoing tariff negotiations, combined with weakening global economies and broader political disruptions, have added ...