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Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness. Intrigued? We’ll reveal the secrets of the Coke logo ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

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Weber Wong was evaluating startup investments at Menlo Ventures when he discovered something unexpected: the gap between having creative ideas and bringing them to life wasn’t just a problem for ...

Lyft just got a new logo, but you probably didn’t notice it.

Crafted by the fresh new studio Design Office Fun©, the Trobar identity is anchored by a sense of boundless discovery.

Unused concepts for Stewart-Haas Racing resurface, sparking debate about legacy, logos, and NASCAR’s evolving identity.