Bill Belichick and his “personal and professional” relationship with girlfriend Jordon Hudson have put North Carolina football in the spotlight for all the wrong reasons, and he hasn’t even coached a ...

Jordon Hudson blows a kiss to North Carolina head football coach Bill Belichick at ... they must now be eternally grateful not to see their logo over and over again in the clips and screen grabs ...

It’s going to take a lot of wins to make up for an offseason that’s made North Carolina football a punch line ... eternally grateful not to see their logo over and over again in the clips ...

Both Zambrana and Jones have committed to keeping Craft’s story alive in their own unique ways. Zambrana’s office now acts as ...

The No. 1, hands-down, license-to-Harvard Business School case study about how the business of the NFL has subsumed the ...

On Feb. 28, multiple media outlets — including The Athletic — reported that North Carolina’s football program and ... updating the color and logo on Belichick’s hoodie for a graphic ...

UCLA's history of carving out licensing and other fundraising deals to support student operations has hindered the athletic ...