BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

By Saarika Chotai  We don't need yet another panel on "why women belong in leadership." We need to listen to the women ...

Among the standout findings: AI continues to deliver real productivity gains for teams that use it, yt broader adoption is ...

One reason for this fragmented approach is the antiquated, broken system across sales, marketing and communications teams.

Despite the sector’s unusually good understanding of the humanity behind business, many firms still behave like marketing, ...

Looking to boost visibility with minimal ad spend? Explore how retail affiliate programs can help you expand your reach and engage your target audience.

The 2025 AI in Revenue Enablement Report reveals that 100% of surveyed leaders now use generative AI (GenAI) to support sales ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

We often hear that thought leadership is a top-of-funnel strategy, useful for brand awareness, credibility, or trust. But ...

A signpost points to various locations from Sunset Pier in Key West, Florida on Saturday, December 11, 2021. MATIAS J. OCNER ...