In many cases, the problem isn’t the tactic but the foundation. A weak or unclear value proposition is the silent killer of growth. But it won’t show up in board meetings or dashboards.

While star reporters continue to flock to Substack, subscription fatigue is only getting worse.

Dogecoin takes center stage in crypto markets. Meet the all-new Kraken Pro. The powerful, customizable, beautiful way to trade crypto. It’s Kraken's most powerful trading platform ever - packed ...

Forward-thinking companies are adopting systematic frameworks to maximise the value of their established brands portfolio.

Bears Difficulties repositioning the menu could pressure Yum's restaurants' value propositions as consumers demand healthier choices.

The largest car insurance company in the U.S. is State Farm, which has 18% of the market. The 10 largest auto insurers make up 77% of the market in the U.S.

Discover the top presentation software for creating perfect slideshows for speeches, talks, and presentations in 2025.

Learn how to use personas to segment your customers, understand their needs and expectations, and tailor your value proposition to each one. Plus, get tips on how to communicate your value ...

The skills needed in many roles are continually changing—and sources of talent are too.

Learn how to run a value proposition workshop with your team and create a value proposition that aligns with your customers' needs and wants.