While every industry may vary, I believe that in the world of public relations, the key to maximizing strategies in today’s extremely data-driven market lies in recognizing the value of human ...

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

At its core, storytelling in PR is about more than just conveying information. It is about weaving messages into narratives ...

The value of a master’s degree in public relations depends on your career goals. Individuals pursuing entry-level public relations jobs typically only need undergraduate education.

The Arizona Student Public Relations Society (ASPRS), which was established in spring 2017 at the University of Arizona, provides opportunities for students to gain real-world experience and ...

In my 30 years as an adult in the workforce, I’ve been on both sides – 15 years as a journalist and print, and the last 15 or so in public relations.

This article is a companion to a presentation given by the author Tuesday at the 2023 Public Radio Content Conference in Philadelphia. A few years ago a post to the Public Radio Program Directors’ ...

MikeWorldWide London releases new research into communications professionals and PR buyer trends Cost of service and budget cuts are among the most pressing challenges for buyers Despite this ...

A section of public relations practitioners thinks that journalists shouldn't venture into the Public Relations field. In her opinion in The Standard recently, Ms Abigael Jemutai stated, "A ...