The Coldplay kiss cam drama has now also pulled in Ryan Reynolds’ company, Maximum Effort. With Gwyneth Paltrow having ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

Membership in this program is said to be limited to agency founders, partners, and senior leaders from creative, media, PR, ...

Advertising is shifting fast. Creators now command attention once held by traditional media. Bravado's Andile Rapiya unpacks ...

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

George Woltz, who co-founded the Martin & Woltz agency, a precursor to The Martin Agency, died in Naples, Florida on July 16. He was 92.

After announcing his departure from Mona last year, Robbie Brammall is challenging the traditional advertising agency model, joining Bullfrog in a newly created role of chief marketing and innovation ...

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

Pharmacies have warned that the demand for weight loss medication risks going far beyond what is clinically deliverable 🚨 ...