February 18, 2025. Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services.

When it comes to understanding consumers, behavioral economics is just the start. Here's what else marketing can learn from psychology.

Melina Palmer’s "The Truth About Pricing" reveals how psychology drives pricing, helping businesses shift focus from numbers to value, storytelling, and buyers' sense of self.

In analyzing the results of three consumer surveys conducted over a 16-month period after the Trump 2016 election, they found that 35% of respondents participated in a boycott during the previous ...

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue. Newsletters Games Share a News Tip Featured ...