Through public relations, ... among many other PR activities. However, if everything you've heard is correct – that public relations efforts can be difficult to measure ...

Public relations, on the other hand, has the goal of positioning the brand in a positive light while boosting its overall awareness. For example, one goal of PR can be to increase brand awareness.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

3. You Have A Chance To Create Your Desired Brand Narrative. Public relations is a way for a business to effectively convey its brand’s voice and to position the brand in the way it wants to be ...