Just like with Google Search years ago, trying to improve AI-generated responses on behalf of noteworthy clientele has become ...

CHARLIE KIRK (HOST): This is the most important — not most important, but the most immediate. And honestly, I'm gonna say this with all love and reverence for the administration. This does not even ...

Adam Hunter, managing director of Hook, Line & Sinker, says we need to recognise the vital role PR plays in building trust ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Artificial intelligence tools, such as ChatGPT and Midjourney, are the new office interns – getting trained to generate content, analyse sentiment, spark creative direction and support campaign ...

With burnout on the rise and Gen Z demanding boundaries, is the return of the 9-to-5 workday the answer to post-pandemic ...

Sylvia Dutta shares the highlights from her journey, transformation she has witnessed as a women leader, and what she feels ...

Khloe Kardashian responded to rumors online that she was secretly a surrogate for her sister Kim Kardashian, who shares four ...

Tanmana Rath talks about her win as the Communicator of the Year, her journey, and shares learnings from her experience in ...

Meeting at PRovoke Media's Cannes HQ the morning after the PR Lions winners were announced in Cannes, the CEOs of some of the largest public relations agencies in the world took part in a wide ...

Tourism New Zealand has appointed Ogilvy PR as its public relations agency of record in Australia, recognising the agency’s ...