In the same way you pay close attention to product usage after your product is launched, you should keep a close eye on how your message is being received by the public.

PR is no longer measured by clip counts—the industry has boomed to $129 billion because strategic communication delivers measurable business impact. WHAT PR DOES NOW Modern PR isn’t a single ...

Take time to ensure that your foundation is strong and adaptable—this will be key to creating lasting connections.

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

One thing we can't do anymore, which you will have probably seen stories about recently, is using stock photos on case study features, because people ...