Though marketing and public relations have much overlap, the intention and strategies are different, and it is important to understand both in order to effectively use them.

The use of the media to influence the perceptions of vast audiences has long been used by governments and corporations. This is called public relations (PR), where the media is used as a ...

In your classic agency, the public relations (PR) and marketing teams operated in different spheres. Your PR team focused on media relations -- getting the names, identities and personalities of ...

What Good PR Clients Do. Since public relations isn't done "to" a company—it's done "with" the management team or owners—there's an essentially different nature to how this kind of professional ...

Through public relations, ... Now, you reckon, it's decision time: Should you integrate the fourth element of marketing's promotional mix – public relations – into your marketing tactics?