Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

If your child is asking for designer skincare products, heed this warning: not all products are meant for young kids.

Half (£48m) of the group’s £96m investment in marketing was on online spend, including social media, while £24m was invested ...

Iyer joined Netflix in 2018 as Brand and Editorial Manager; most recently led marketing for films and series as Marketing ...

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly ...

Global health club chain Virgin Active has appointed Omnicom Media Group’s PHD as its media agency for Singapore and Thailand ...

Pharma’s next big leap won’t come from the lab. It’ll come from outside the lab, where the rules of narrative, attention, and ...

Harnessing the power of social media to grow your business is an opportunity you can’t afford to miss. More people than ever are turning their social media presence into profitable ventures—whether as ...

Looking to boost visibility with minimal ad spend? Explore how retail affiliate programs can help you expand your reach and engage your target audience.

Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and ...