A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Social Media Marketing has become a vital part of every firm's marketing program. Whether it is integrating your facebook and ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

No one teaches you how to belong in digital spaces. They just say: Join a community, engage and learn. So I did. I joined ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

Teen-friendly promotion of the product is spreading on social media. Adding to the concerns is a caffeine pouch startup from ...

Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

If your child is asking for designer skincare products, heed this warning: not all products are meant for young kids.

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t ...

A new information ecosystem is on the rise, featuring closer connections, cosy media and worker-owned websites, writes ...

A new study by marketing researchers at the University of Nevada, Reno analyzed over 70,000 Instagram posts from major brands ...