User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

An extremely eventful week for Grok And X, streaming takes a bigger bite of TV time, luxury brands should remember high-end ...

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

KIRO 7 News spoke with Half Price Books President Kathy Thomas, who says that a good book or two can help beat that ‘summer slide.’ ...

Trying to make better use of AI tools in your marketing planning? Discover five ways B2B marketers can use AI tools to strengthen their marketing strategy.

One of the most talked-about strategies on Wall Street is to “sell in May and go away.” While often said tongue-in-cheek, there’s actually some validity to the concept that investors can sit ...

Some of the best investment vehicles to use this strategy with are exchange-traded funds (ETFs). With ETFs, you can get an instant portfolio of stocks without doing a lot of research.

Archie Manning says Ole Miss football coach Lane Kiffin is winning in ways Manning isn't used to, but it's hard to argue with results.

The sneaker and athletic apparel company expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing.

Nike's profit plunged in its latest quarter after sales fell 12% and the sportswear brand worked to clear aged inventory and crank up marketing to jumpstart its turnaround under a new chief ...