Starting content marketing requires careful planning to succeed. This guide covers 40 essential content marketing questions ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Every strong marketing strategy has a clear UVP— a statement that explains the unique value your company, product, or service offers to customers. One of the best examples of UVP is Spotify’s ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Investopedia / Michela Buttignol Telemarketing is the direct marketing of ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.