You don’t need millions to succeed as a marketer, Clíona Hayes tells Tim Healey. Just the nerve to think differently and the ...

Good community design could be described as a finely woven tapestry of many elements — location, amenities, beautiful home ...

The 55-year-old Qwest Tower in Littleton was demolished Tuesday to make way for Mineral Place, a 63-acre redevelopment that will introduce a blend of housing and retail spaces to the city.

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

For more than 60 years, the 4Ps marketing mix has proven its usefulness. Developed back in the 1960s by E. Jerome McCarthy, the mix of Price, Product, Place and Promotion has been used successfully to ...

Marketing mix modeling optimization isn't just a buzzword—it's becoming one of the most dependable ways for e-commerce professionals to make smarter decisions.

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Since then, the marketing mix has evolved into the 7 P’s principle, which considers Product, Price, Promotion, Place, People, Packaging, and Process. Today, in marketing, we refer to the 7 P’s as the ...

A marketing mix model is a large regression model. A regression model is trying to understand the relationship between variables. An example of this could be weather patterns and revenue. You can ...