Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to ...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most ...

Agency veteran Wes Bray is slightly more forthright: “I tell them I am a marketer, and listen with interest to see what they think that means. Much of the world can’t seem to differentiate between ...

Technology is at the forefront of marketing and promotions, now more than ever. I can attest to that assertion, thanks to my conversation with Charlie Gaffney, president and CEO of Index ...

As a marketing consultant for women business owners, I see this behavior all the time. I've also heard countless excuses for why women avoid self-promotion.

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Marketing is the magic ingredient to small-business success. $3,500 iPhone possible? ... How marketing and promotions can change the small-business game. Steve Strauss. Special to USA TODAY.

The post Hearst Television Names Fellowship Honoring Suzanne Grethen, Retired Promotion-Marketing SVP appeared first on TV ...

Marketing isn't everyone's cup of tea, so with the increasing number of author services companies offering to do it for you, how do you know where to start and what is worth paying for?