It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to ...

Promotion also include sub-marketing activities such as personal selling and store rebates. While public relations focuses on generating and controlling publicity about company brands, ...

Agency veteran Wes Bray is slightly more forthright: “I tell them I am a marketer, and listen with interest to see what they think that means. Much of the world can’t seem to differentiate between ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

As a marketing consultant for women business owners, I see this behavior all the time. I've also heard countless excuses for why women avoid self-promotion.

Technology is at the forefront of marketing and promotions, now more than ever. I can attest to that assertion, thanks to my conversation with Charlie Gaffney, president and CEO of Index ...

Marketing is the magic ingredient to small-business success. $3,500 iPhone possible? ... How marketing and promotions can change the small-business game. Steve Strauss. Special to USA TODAY.