Lyft just got a new logo, but you probably didn’t notice it.

Confucian cosmology was never about superstition. Its real power lay in de-centering authority – binding rulers to a higher ...

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

In the pursuit of growth, companies often strive to attract new kinds of customers. But if those new segments have needs, values, and preferences that differ from current buyers’, that approach ...