A few years back, we made a big decision at YouTube. While everyone seemed focused on how many views a video got, we thought the amount of time someone spent watching a video was a better way to ...

Learn about the steps we take to develop and enforce guidelines and policies to protect the YouTube platform and community.

While you’re filling your online cart this Cyber Monday, take a break to check out the surprisingly satisfying world of unboxing content.

How YouTube's recommendation system works: Understand how videos are suggested and how to optimize your content for discovery.

At Brandcast, we brought together brands and creators to celebrate YouTube's 20th birthday and offered a front row view of how brands can make the most of YouTube. With the world's most influential ...

Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world ...

Teens come to YouTube to learn, explore their passions, and express themselves. We recognize our responsibility to ensure their time on the platform is well spent. That’s why our teen-focused products ...

CEO Susan Wojcicki addresses YouTube's priorities for 2021: growing the creator economy, living up to our responsibilities, helping people learn new skills, building for the future of YouTube, and ...

With your partnership, YouTube has reached 125 million YouTube Music and Premium subscribers globally, including trials – an incredible milestone that many laughed off as impossible when we first ...

This year’s top trending videos saw creators convert some of their most popular content into longer running phenomena.

The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused ...