B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on ...

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...

Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and more.

Marketing BriefEssentials for Creative Briefs That Produce Strong Work A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and ...

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term. While businesses have always sought to gain and retain customers’ trust, ...

Festival MarketingCoachella Marketing Roundup: 21 Brand Experiences How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

Pop-Up Shop‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a ...