By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the ...

His classic framework has new resonance 16 years after the Great Recession. Sign up for HBR Executive Agenda - for insights ...

AI is affecting virtually every aspect of every company. The customer experience is no exception. Innovative, forward-thinking brand strategists and CX experts are seizing the opportunity to rethink ...

Losing trust with your manager—whether through a careless comment, misstep, or emotional outburst—can damage your reputation and working relationship. But it doesn’t have to define your career. What ...

Jacinda Ardern, the former prime minister of New Zealand, on crisis leadership. Sign up for HBR Executive Agenda - for ...

AI is revolutionizing supplier negotiations, driven by the need for speed, scalability, and strategic agility in complex ...

Choosing the right generative AI architecture is crucial for professional problem-solving applications. Generalist models ...

For the past two decades, trust has been touted as the all-powerful lubricant that keeps the economic wheels turning and greases the right connections—all to our collective benefit. Popular ...