By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the ...

His classic framework has new resonance 16 years after the Great Recession. Sign up for HBR Executive Agenda - for insights ...

AI is affecting virtually every aspect of every company. The customer experience is no exception. Innovative, forward-thinking brand strategists and CX experts are seizing the opportunity to rethink ...

Losing trust with your manager—whether through a careless comment, misstep, or emotional outburst—can damage your reputation and working relationship. But it doesn’t have to define your career. What ...

Jacinda Ardern, the former prime minister of New Zealand, on crisis leadership. Sign up for HBR Executive Agenda - for ...

AI is revolutionizing supplier negotiations, driven by the need for speed, scalability, and strategic agility in complex ...

Choosing the right generative AI architecture is crucial for professional problem-solving applications. Generalist models ...

For the past two decades, trust has been touted as the all-powerful lubricant that keeps the economic wheels turning and greases the right connections—all to our collective benefit. Popular ...

The Covid-19 pandemic has upended many traditional business practices. When it comes to recruiting, the crisis has not so much disrupted as accelerated shifts in the talent landscape that were ...

Reprint: R1409B Though corporate profits are high, and the stock market is booming, most Americans are not sharing in the economic recovery. While the top 0.1% of income recipients reap almost all ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

Reprint: R1309C Even when CEOs make gender diversity a priority—by setting aspirational goals for the proportion of women in leadership roles, insisting on diverse slates of candidates for ...