Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.

Carat is using "people-powered" AI to build agents that understand how to best reach specific audience personas.

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it ...

TV identity resolution company Blockgraph announced the launch of its new data onboarding platform for small and local ...

Amazon has quietly acquired AI-based wearable device maker Bee, which makes a $50 wristband infused with AI software that ...

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told ...