The Paddy Power Comedy Festival returns to Dublin this week, bringing belly laughs to Iveagh Gardens and Whelan’s… and a ...

Following three consecutive years of sitting in second place, Tayto overtakes previous leader Cadbury, to become Ireland’s ...

We are more than halfway through 2025, and AI is not only a buzzword but has become a major part of ad operations. At this year’s Google Marketing Live (GML) in Mountainview, California in May, it ...

RTÉ has announced a major sponsorship deal with online retail giant Very for the upcoming Irish edition of the international hit series The Traitors. The partnership will see Very support the eagerly ...

Vodafone Ireland has teamed up with Grey London to unveil The Toymaker, a new brand campaign designed to reposition the telecoms giant as a trusted broadband provider for Irish homes. The ad, created ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland ...

Since 2009, it is estimated that Accenture Digital, now called Accenture Song, splashed out in the region of $900m buying up ...

RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to ...

The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and ...

It’s that time of year when the team at Adworld Towers takes a well-deserved break. We will of course be updating the website daily but our next weekly newsletter will not be published until Friday ...

A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging sports and new sporting infrastructure as possible opportunities for the ...

He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus ...