Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.

Articles written by Arjit Sachdeva ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups Are Necessary’, cheekily frames ditching lumpy, unsupportive beds as a ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine ...

With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with ...

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes ...

Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.