The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with ...

ABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B… ...

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at… ...

Optimizely, a customer experience optimization software, announced it has hired Carl Tsukahara as CMO. He will be responsible… ...

HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient… ...

ABM platform provider Demandbase has announced the launch of its next-generation Conversion Solution. The product aims to provide… ...

As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of… ...

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings… ...

Return Path, a provider of email delivery and intelligence services, announced last week that it had acquired Montreal-based… ...

While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83%… ...

The B2B buyer’s journey is fluid and progressive marketing teams are leveraging tactics such as account-based marketing (ABM)… ...