The real question is are you ready to adapt? This will be key for Australian brands to ensure they can thrive in a world of AI search. When future AI rollouts occur, it will be crucial to reassess ...

The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a ...

54% of Australians that use taxi services now use Uber and ridesharing services. The latest Nielsen Australia ‘Consumer and Media View’ survey reveals that of the 3.8 million Australians that use taxi ...

Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness ...

Smart Video Australia has launched its personalised video chatbot, using AI to communicate directly with customers via a video messaging app. Smart Video Australia (SVA) has announced the launch of ...

The pandemic exposed a clear divide between marketing leaders able to quickly pivot and respond to market shifts and those who could not. Jen Jones Today more brands are embracing statements of unity ...

If you don’t know what you’re doing, rebranding can be fraught with risks and problems that can affect your business long after the relaunch party. Chris Round and Monica Lillas have some helpful tips ...

Indigenous businesses are creating opportunities well beyond food and tourism. Anne-Marie Elias, chief disruptor, shines the light on Indigenous businesses that are creating new opportunities for ...

Prospan is a natural cough remedy, suitable for young children, and is marketed by Flordis, a natural medicines company. For the winter of 2016, we predicted when children all around Australia were ...

Pegasystems has launched two new AI powered products, Paid Media Manager and Retail Advisor. At its Pegasystems 2017 event in Las Vegas, Pega introduced Paid Media Manager, which uses AI to help ...

Ikea is working on a custom range of accessories for gamers and Lynx has developed a range of Xbox personal care products. Microsoft has partnered with Lynx to launch Xbox branded body wash, shower ...